Martini is a brand of Italian drinks, named after the

Martini & Rossi Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti). It also produces the French vermouth, Noilly Prat. History The co ...

Distilleria Nazionale di Spirito di Vino, in

Turin Turin ( , Piedmontese language, Piedmontese: ; it, Torino ) is a city and an important business and cultural centre in Northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital ...

History

Clemente Michel, Carlo Re, Carlo Agnelli and Eligio Baudino started the company in 1847, as a vermouth bottling plant in Pessione. A few years later

Alessandro Martini Alessandro Martini (16 May 1812 – 14 March 1905) was an Italian businessman, founder of one of the most important vermouth companies in the world, Martini & Rossi, which produces the Martini vermouth. In 1830 he purchased a small wine company ...

joined the team, becoming the director in 1863 along with Teofilo Sola and Luigi Rossi (who was the inventor of a vermouth). In 1863 they changed the company name to Martini, Sola & Cia. They started exporting bottles of

vermouth Vermouth (, ) is an aromatized fortified wine, flavoured with various botanicals (roots, barks, flowers, seeds, herbs, and spices) and sometimes colored. The modern versions of the beverage were first produced in the mid- to late 18th centur ...

around the world. New York city was given its first crates in 1867. At the time the firm was awarded several prizes, which are still recorded on the bottles: Dublin (1865), Paris (1867 and 1878), Vienna (1873) and Philadelphia (1876). Just thirty years after its creation, Martini was available in the United States, Brazil, Argentina, Greece, Portugal, Belgium, Egypt and other countries. In 1879 the Sola family sold its interests to the remaining partners, who renamed the company

, as it stands today. The brand may have given the American

martini Martini may refer to: * Martini (cocktail) * Martini (vermouth), a brand of vermouth * Martini (surname), an Italian surname * Martini (automobile company), a Swiss automobile company * Automobiles Martini, a French manufacturer of racing cars * M ...

vermouth and gin cocktail its name (an early recipe for which is known from 1888), though other speculations on the cocktail's etymology exist. In 1892 the business was taken over by Rossi's four sons; control passed to his grandsons in 1930. In 1929 the Martini Ball & Bar logo was registered for the first time. Restructuring was carried out in 1977 resulting in the creation of the General Beverage Corporation. In 1992 Martini & Rossi merged with

Bacardi Bacardi Limited (; ) is one of the largest privately held, family-owned spirits companies in the world. Originally known for its Bacardi brand of white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 an ...

. “Martini is the world's fourth most powerful ‘spirit’ brand” according to a survey of the market in 2006. In 1970 and 1971 Martini together with Rossi supported the so-called "Ladies Football World Championships". These tournaments were entirely independent from

FIFA FIFA (; stands for ''Fédération Internationale de Football Association'' ( French), meaning International Association Football Federation ) is the international governing body of association football, beach football and futsal. It was found ...

and the common national soccer associations. They were held in

Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...

and in

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

.Women, Soccer and Transnational Migration
(Jean Williams; via Google Books)

Drinks

Martini is made from four ingredients: wine, botanicals, sugar and alcohol * Martini Rosso – 1863 * Martini Extra Dry – launched on

New Year's Day New Year's Day is a festival observed in most of the world on 1 January, the first day of the year in the modern Gregorian calendar. 1 January is also New Year's Day on the Julian calendar, but this is not the same day as the Gregorian one. Wh ...

1900 * Martini Bianco – 1910 * Martini Rosato – 1980 * Martini D’Oro – 1998 * Martini Fiero – 1998 – new 2017 * Martini Soda * Martini Riserva Montelera * Martini Bitter – 1872 * Martini Brut * Martini Rosé demi sec – 2009 * Martini Dolce * Martini Prosecco * Martini Asti * Martini Gold by Dolce&Gabbana – 2010 * Martini Royale – 2012 * Martini Gran Lusso Limited Edition 150 years – 2013 * Martini Riserva Speciale Ambrato – 2015 * Martini Riserva Speciale Rubino – 2015 * Martini Riserva Speciale Bitter – 2017

References

{{Reflist

External links

Official website
Vermouth Italian alcoholic drinks Italian brands Bacardi

History

Drinks

See also

References

External links